Blastworks is seeking a passionate Marketing Manager to support our game’s player engagement and retention strategies in our Victoria, BC studio for a 1 year maternity contract. You will be involved in developing strategies and implementing programs to activate, engage, retain, cross-sell and increase customer LTV for our portfolio of successful mobile games. You will develop end to end promotional and lifecycle-based communication programs reaching multiple customer segments across social media channels, email and mobile, assess performance, and optimize. Partnering with internal teams to navigate strategy and execution will be a key tenant of this role.
Key activities and deliverables:
- Provide operational planning and execution for CRM programs
- Leverage our CRM platform to develop cross-channel customer journeys using user segmentation and leveraging dynamic/triggered messaging to optimize campaign responsiveness
- Work in partnership with Product Manager, as well as broader teams to develop and implement end-to-end journey and lifecycle campaigns which include campaign planning and design, targeting, list management, campaign health monitoring, and post campaign analysis
- Work in partnership with Data Analytics team to create reporting that measures campaign effectiveness and channel level impact
Qualified candidates will have:
- 5+ years of experience in CRM / direct marketing experience in a multi-faceted and creative environment
- Experience with a major Customer Engagement platform
- Experience with start to finish planning, executing multi-channel direct marketing CRM programs including social media, email, mobile push and in app messaging
- Analytical thinker with a can-do, problem-solving attitude and a depth of knowledge in analytics, campaign tracking, and ROI metrics
- Excellent project management skills with a bias towards action against goals, on-time delivery, and operational excellence
- Bachelor’s Degree or equivalent experience
Preferred candidates will have:
- Experience in mobile gaming or lifecycle based business
- Experience with Leanplum/Clevertap
- Experience with A/B and multivariate testing
- Experience with Mobile User Acquisition
- Experience with ASO
Salary Range: $80,000 – $100,000 CAD annually
Exact compensation will be based on skills and experience.
Victoria, BC studio is located at 1207 Douglas St, Unit 601, Victoria, BC, V8W2E7, Canada. Please apply by email below with your resume. No phone calls please.
